I'm sure you've heard the saying, "If you build it, they will come." Well, that's not exactly the case when it comes to your event or business blog. People won't come unless you let them know about it and they like you.
You could have the most fantastic website and write amazing, compelling blog posts daily, but you still need to promote them if you want traffic. However, if you promote them in the wrong way (spamming, broadcasting, being disrespectful), people will intentionally stay away from your site.
Before you begin to promote your blog, take time to find your target audience on social media. Follow them, and work at becoming a valued member of those communities by participating in dialogue, sharing valuable information (that's not self-promotional) and/or promote others. This method is knows as the #EIR (Engage-Inform-Retweet) social media strategy, and it will build trust within the community and form relationships with others who'll help you promote when you share your posts and information. Once you've become a valued member of the community, you can use some tips and tools for promoting blog posts on the most popular platforms:
You could have the most fantastic website and write amazing, compelling blog posts daily, but you still need to promote them if you want traffic. However, if you promote them in the wrong way (spamming, broadcasting, being disrespectful), people will intentionally stay away from your site.
Before you begin to promote your blog, take time to find your target audience on social media. Follow them, and work at becoming a valued member of those communities by participating in dialogue, sharing valuable information (that's not self-promotional) and/or promote others. This method is knows as the #EIR (Engage-Inform-Retweet) social media strategy, and it will build trust within the community and form relationships with others who'll help you promote when you share your posts and information. Once you've become a valued member of the community, you can use some tips and tools for promoting blog posts on the most popular platforms:
- Online Communities
- Triberr
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