Tuesday, April 17, 2012

How to Get Event Sponsors

If you're an event planner, you probably know that planning often includes tight budgets, so being able to make the most of your financial resources is key. Event planners often seek out sponsors to ease some of the burden and give more support. Here are some tips on how to find and secure sponsors for you next event:

Begin slowly. Don't ask "for the moon" immediately. Since you're developing a long-term relationship, you must prove yourself first. Securing a sponsor is the first leap of faith for them. Once you have proven yourself and shown that you're a good fit, you'll have more power to bargain, and you can ask for more.

Remember, money isn't everything. If a sponsor isn't willing to supply funds immediately (or ever), don't be surprised. Money is not the only valuable thing a sponsor can provide; look deeper and find other ways you can work together. Ultimately, there are two ways to increase profit: increase revenues or decrease expenses. So, if a sponsor won't give financial support (increase revenues), they might be able to supply products, supplies or materials, which will eventually lower your expenses and/or improve your guests' experiences. With that said, be open to different possibilities.

Read the rest of the tips here...

Best of luck in your sponsor search! 

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