8 Elements You Need for Your Event Planning Website

If you own an event planning company, you probably have a website (and if you don't, you definitely need one). Here are the aspects you need for your site to be successful:

1. Clear navigation. Your website's navigation lets your clients know how to find the info they need. The simpler it is to get around and read it, the more engaged and interested people will be in your services. A prospective client on your site shouldn't have to spend time figuring out how to work their way around it.
2. An "About Us" page. A general description of an event planning company will not help your business. The "About Us" page on your website should talk about what makes you and your company different. A few questions to answer include: What motivates you? Why do you plan events? What are your interests? What do you love? What inspires you?
3. A professional photograph of you. Event planning is a personal business. So, potential clients want to see how you look and your style. People are more likely to contact you if they feel a connection with you and your website. And if you have other planners working with you, include their photos as well.
4. High quality images. Your website needs photos of events you've done from professional photographers. If you use photos from your smart phone or your own camera, you won't give a professional look and feel to your site.
5. Blog. This helps you connect to your visitors. Your blog will let them know things about your business they didn't know, give them tips and a place for you to share any deals, products and/or new services. Also, you can share links from your blog on your social media accounts. Finally, your blog is the best place to highlight all of your events.
6. Clear and simple to find contact info. It should be very easy for website visitors to find your email and phone number. Although you may have a contact form, still include your email, business address (if applicable), phone number and social media information.
7. Reviews and testimonials. Word of mouth is the best marketing you can get. Having customer reviews and testimonials provides proof that you've planned events before (or have done this many times) and have pleased customers. If other websites have good reviews for your business (like Yelp or Google), include a link to those sites on your website.
8. Have consistent colors, fonts, look and feel. Every page on your website and blog should have uniform colors, fonts and overall style. Prospective clients need a good feel for your style and brand by looking through your site.

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